A lot has been written about intelligent highways since the eighties. However, until now the focus of innovation was on the car. Heijmans and Studio Roosegaarde tackle this issue on a large scale by innovating the road deck with designs such as ‘Glow-in-the-dark Lining’, ‘Dynamic Paint’, ‘Interactive Light’ and ‘Electric Priority Lane’. Together they want to make the road sustainable and interactive through means of smart lighting, harvesting energy, and traffic signs that adapt to the road situation. The design and interactivity of Studio Roosegaarde and Heijmans’ specialized knowledge and experience brings out the best of two worlds. Although the differences between the two companies are great, they share their most important goal: innovating the Dutch landscape.