DigiTel is a personalized web and mobile communication platform which provides residents with individually tailored, location-specific, life situation-based information and services.
The platform facilitates a direct and holistic connection between the city and its residents, from alerting residents to neighborhood road works to sending targeted reminders for school registration and offering discounts which facilitate access to the many cultural events taking place in the city.
The information delivered by push via different channels, including personal emails, text messages and a personal resident account.
With over 60% of eligible Tel Aviv residents registered to the service, it is more than a municipal tool - it is a policy for bringing about social change.
Over 250 municipal employees from different departments feed data into the DigiTel platform in order to update residents on services and information relevant to them.
Tel Aviv was distinguished as the 'Best Smart City 2014' in the annual Smart city expo in Barcelona based on the DigiTel project.