Vía Verde is the transformation of more than 1000 concrete columns into a more than 60 thousand square meters of vertical gardens that support Mexico City´s Beltway, one of the most important and iconic expressways in Mexico and in Latin America. Vía Verde came out as a citizen request that was formulated through the social digital platform Change.org, where more than 75 thousand signatures were collected in just 7 days. The voice of the citizens was heard by the government and Vía Verde is today a reality, thanks to a funding mechanism where the private sector sponsors are the only actors funding this citizen initiative. One out of 10 columns is dedicated to the sponsor’s publicity. Neither the installation, nor the maintenance of the vertical gardens represented and will never represent a financial burden for the citizenship or the federal or local governments.