The main objective of this initiative is to provide science-based, clear, comparable and complete information on the sustainability of fast-moving consumer goods (FMCG) in order to empower consumers and enable them to make well informed, sustainable decisions.
In addition, by empowering consumers to make more sustainable decisions, they intend to incentive producers to improve their production practices in regards to sustainability, raising the sustainability standards of their products. Moreover, they intend to motivate these businesses to generate and provide information of the sustainability attributes of their products.
