Caen's territorial marketing actions

Caen's territorial marketing actions

Caen has developed a variety of artistic and cultural marketing actions to draw the attention of their citizens to the former harbour area and to become involved in the reactivation of this underused space.

One has been 'Drawing walks', bike rides, canoeing tours and guided site visits to make people discover the underused area or the Street Art Festival «Palma Festival» to make an artistic buzz about the area or workshops for children to raise the awareness of children – and their parents – about the abandoned area.

The activities have helped to bring the area back into the consciousness of the citizens and to draw their attention to the future development of the area. The activities could be used to talk about the future of that area with the citizens.