American Express and New York-based design agency Hush teamed-up to create an interactive installation allowing shoppers to discover small local businesses. “Shop Small” consists in a large digital touchscreen on which users can browse “virtual storefronts” and discover items they could buy in nearby shops. This lets shoppers curate a wishlist featuring details about stores’ location and opening hours. This information can then be sent via SMS or directly printed on-site. A prototype of “Shop Small” was recently experimented in downtown Seattle.