In summer 2011, a new guiding concept for cruise tourists was piloted in Hernesaari, Helsinki. A guided route was built from the harbor to the city center. What made the route special, were the digital tags attached to the signposts - they allowed people to access mobile services. The purpose was to attract cruise passengers to get acquainted with the city of Helsinki. The guided path was ready during summer 2011. It ran through Telakkakatu and Bulevardi to Erottaja and take around thirty minutes to walk through. Both larger boards and smaller sign plates marked the way.