The city of Lahti in Finland has introduced a personal carbon trading (PCT) scheme to help reduce emissions from transport by encouraging a shift to sustainable mobility. Lahti’s strategic target is to reduce C02 emissions by 70 per cent from 1990 levels by 2030.
Every city resident can download the free mobile app that automatically tracks the means of transport used. If the app tracks that the user has replaced driving a car with walking or biking, the app automatically awards the user virtual coins. These coins can be used to purchase tickets for local buses or swimming pools, bags and pedestrian reflectors, for instance.
