The COVID-19 pandemic is accompanied by an Infodemic, a spread of disinformation and misinformation making it difficult for people to find accurate information. To contribute to tackling this issue, UNESCO, in partnership with the Innovation for Policy Foundation (i4Policy), is launching an online campaign to crowdsource local openly licensed content to inform communities across Africa about COVID-19. The #DontGoViral campaign is designed to activate artists and cultural entrepreneurs across Africa. Participants of the campaign will be requested to ensure that all themes and guidelines expressed conform with their official health agency and recommendations from the World Health Organization (WHO). UNESCO is supporting the development of openly licensed content, crowdsourcing of translations into local African languages, and dissemination through all mediums, including radio and TV, across the Continent to reach communities offline and most at risk.
