COVID-19 forced businesses across Ontario to close their doors this spring and many are looking for new and creative ways to attract business. With Future Proof, Digital Main Street aims to expand their support and create lasting change for small businesses across Ontario through three initiatives called Transformation Teams, the Digital Main Street Lab and the Community Collaboration Project.
The Business Transformation Teams will provide specialized and in-depth digital transformation services and support that help existing main street firms adapt to changes in their respective sector.
The Digital Main Street Lab is focused on building collaborations between technology companies and communities to pilot innovations that encourage transformational change along main street for businesses.
The Community Collaboration Projects will connect regional innovation centres and other community-based organizations in a series of conversations that will reveal common issues facing small and medium main street businesses and focus on developing workable solutions.