Personalized museum tour (research project)
This research will give insight in the individual visitor journeys and preferences, so museums can optimally adapt its (digital) experience to their visitor needs. Each year, we see museums investing more in visitor engagement. A significant part of these investments are directed towards mobile interpretation, a powerful tool to reach audiences and connect with them. But what do we really know about visitor behavior and how our stories affect them? After the reopening in 2012 and more than a million visitors since, it is time to take this further.