The idea of beekeeping originated from AUDI AG, Audi Hungaria's parent company. In 2015, Audi Hungaria was in the midst of implementing its flora and fauna protection plan thus the beekeeping idea was in line with ongoing developments, and quickly taken up by management. 6 bee colonies with 270,000 bees were installed in September 2015. The bees produce 200-240 kilograms of honey each year, which is branded as Audi Hungaria Premium Honey, and gifted to visitors, as well as purchasable in the gift shop. The income is used for nature conservation programmes.