The emerging neighbourhood of IJburg is Amsterdam’s youngest district. It was only in the late 1990s that the decision was made to reclaim land and start construction of the neighbourhood. IJburg has been developed with a relatively high number of houses that are suitable for families, meaning the overall population is notably young. IJburg residents also have access to the fastest public fibre optic broadband internet in the world: up and down speeds of 500Mb/s are possible on the network. All of this makes IJburg an extraordinarily interesting area in which to develop new products and services: a young and ambitious population, high-level connectivity and modern surroundings. Amsterdam Smart City is working together with IJburg residents to develop new products and services that will improve the quality of life in IJburg. Typical focal areas include transport, work, healthcare and energy. The user and their specific needs are always paramount.